Construction Business Growth-Digital Marketing & Advertising

How do you grow your construction business in today’s world with digital marketing and advertising? Growing your construction business in today’s environment can be very challenging, especially since it is a highly competitive industry. In order for your business to be competitive, you need an effective digital marketing and advertising strategy.

Below are several ways in which you can grow your construction business by leveraging digital marketing and advertising.

1. 1. Develop a Marketing Strategy
   2. Digital Marketing and Advertising Campaigns
   3. Customers Are Essential
   4. Brand Reputation – What Are Your Customers Saying?

Let’s explore each of these ways to grow your business in detail below.

Developing A Digital Marketing Strategy

To create a marketing and digital advertising strategy, you must first fully understand what’s involved in marketing. Marketing is selling and communicating of your business’s products or services through a variety of channels to reach customers.

Through every customer touchpoint, your business builds authority and trust. So, when creating your marketing strategy, you should consider the following items:

1. 1. Identify your business and marketing goals
   2. Target market research
   3. Create an ‘avatar’ to help you understand your ideal customer
   4. Develop strategies on how you will market to these customers
   5. Understand how your competitors are marketing to these customers
   6. Always be sure to test and review your marketing efforts and make adjustments as needed.
   7. Keep in mind the fundamental marketing models is the 4 P’s in marketing: Product, Price, Place and Promotion.

Digital Marketing & Advertising

Next, let’s dive into details on digital marketing and advertising! Digital marketing and advertising is the act of promoting your business’s products and services via online marketing channels and strategies.

Thousands of businesses, especially construction, are online advertising seeking new customers digitally at any given time of the day. Some of the digital channels business’s are using include Google and Social Media Marketing like Facebook, Instagram. It is imperative that you have an effective marketing plan in place when you begin your digital marketing and advertising efforts.

Having a user-friendly website is essential in today’s digital era. Websites provide customers the ability to find your business online as well as provide you a location to drive traffic to from your advertising. Sending them to a website where they can easily find what they are looking for will increase your sales conversions.

Customers Are Essential

Let’s take a step back and talk about your number one priority as a business owner, your customers. Customers are the most important part of your business. When you communicate to your target audience, it is imperative that you provide messaging tailored to your ‘avatar’ / customers.

Building positive and long-term customer relationships with both current and potential customers is instrumental in your business growth. Maintaining a positive relationship with clients will lead to them using you again in the future. PLUS a happy customer will be more inclined to provide recommendations to your business.

Brand Reputation – What Are Your Customers Saying?

Finally, when focusing on retaining new customers, having a positive brand reputation is kind of a big deal.

Think about this, how many times have you went online and searched for an item to purchase for the first time. What do you do? As a customer, you explore the product and all the reviews. This provides you with information on the quality of the product or service as well as if the company is trustworthy.

So, when you complete a job for a happy customer, ask them politely to leave you a review online. A side benefit to positive online reviews is that it increases your organic search rankings for search engine optimization (SEO).

As you can read there are numerous benefits to marketing in the construction industry…well in fact, any industry! Working on an effective marketing plan for your business can take time and can be hard to manage.

At LionHeart Marketing, we work closely with our clients to provide strategic, results-driven marketing and advertising solutions that will attract new customers and retain existing customers. Being a full-service agency, we offer many opportunities to grow your business!

Contact us today to learn more about our creative, strategic marketing and advertising services.