Digital Marketing – QR Codes Making A Comeback!
After 27 years, Digital Marketing’s classic QR Codes are back in popular demand! Per AdWeeks’ publication dated February 22nd, many industries turned to using QR Codes during the pandemic in an effort to reduce printed items being distributed amongst customers and employees.
Restaurants lead the charge in using QR codes over the last year to reduce sharing of menus. However, other industries could benefit from using these codes like retail, concert venues, medical offices, hotels and more. A really creative marketing example of using the QR Code was by JLo Beauty. JLo Beauty wrapped artwork around a subway train highlighting their products. While people rode the subways around the city and to/from work, they were able to scan the QR Code on the artwork and purchase products in just a few clicks.
Using QR Codes makes sense, right? Why print a ticket or sign-in at a doctor’s office when you can simply scan yourself in? Why direct a customer to a website when you can direct them right to a shopping experience to close the sale.
There are also some hidden benefits in using QR codes for businesses including a cost reduction for printing materials, swifter check-in’s, and an added benefit of becoming more environmentally friendly in the eyes of the consumers. All of these benefits increase the customer experience with your business or brand.
Finding the right marketing initiative for your business during changing times is instrumental to your business’s success. Contact LionHeart Marketing to get a free digital marketing consultation to ensure your business is remaining competitive in our current times.