Tips to Increase Online Presence & Website Traffic
Anyone can create a website in very little time; however, developing a website that encapsulates the essence of your brand or your mission, that is much harder to do. Your website is the center of your company’s online presence.
Simply having a website today doesn’t mean that someone searching online will immediately find your business. There are hundreds of competitors with websites fighting for the same online ranking as you, page #1.
Below are several ways to increase your online presence and website traffic through these digital marketing and search engine optimization (SEO) strategies.
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- Digital Advertising
- Let’s Get Social! Social Media Marketing
- Search Engine Optimization (SEO)
- Consistent Blogging
- Google My Business & Bing Places for Business – It’s FREE
Digital Advertising
Digital advertising is the route that business’s use to sell their products or services online through social media sites, websites and other online channels. Customer trends have become more open to online shopping thus most all businesses have added digital advertising to their marketing strategies. When you run an online advertisement, most all direct customers to a website to shop online or make a purchase. Through this linking, customers are able to notice your business more thus increasing your website traffic and sales.
Get Social Online – Social Media Marketing
Social media marketing is marketing your business’s products and services via social media sites like Facebook, Instagram, LinkedIn, Pinterest, Amazon, etc. These efforts bring your message to where potential consumers are “gathering” virtually.
Having social media accounts will quickly increase your website traffic, if you create and manage them effectively. The key is consistency in regular, engaging posts.
You have the ability to share an array of fun and engaging content across all social channels linking the customer to your website. From blogs to advertisements or organic posts, having social media marketing accounts will greatly increase your website traffic.
Another way to broaden your website traffic and increase brand awareness is to include hashtags on your social media marketing posts and advertisements. Using hashtags in social media posts expands your reach outside of your network and increases your audience and brand awareness.
Below are some helpful hints in using hashtags in your social media marketing:
# Keep your hashtags short & simple
# Make sure the hashtags are relevant to your post
# Use trending hashtags
# Make sure you search the hashtag before using it in your post
# Don’t over use hashtags in your posts, keep it between 5-10.
Search Engine Optimization (SEO)
SEO is a powerful tool that can boost a website’s natural, organic traffic from a search engine. This marketing tool focuses attention on Google (or other search engines) to understand and to determine the magic formula that dictates how a search engine chooses to display search results.
SEO focuses on using keywords and making connections between highly reputable websites to catch Google’s “attention”. Most of this happens on the back-end of your website.
When your website is optimized then Google validates the content and considers your webpages most likely to have the highest value. Your business website is then ranked higher organically on search results. higher up on the list, the more clicks and attention your business will get online.
Blogging
Blogging is by far one of the most effective ways to increase your website traffic organically. When you write blogs regularly, you are able to sprinkle in long-tail keywords that are targeted to your specific audience. Below are more benefits when you blog regularly:
💻 Increases website traffic
💻 Attracts new customers
💻 Establishes a sense of authority in your industry
💻 Boosts Search Engine Optimization (SEO)
💻 Provides an outlet to share fun and informative information to your customers
Google My Business & Bing Places for Business
And finally, this last tip is literally FREE marketing from Google and Bing. By creating a Google My Business and Bing Places for Business listings, you are providing online searchers even more opportunities to find your business online. The listings highlight your business, services and products, hours of operation, website URL, contact information and more. You have the ability to optimize each sections content so that your business can rank higher in organic searches. Thanks Google and Bing!
Through each of these tips and strategies your business’s website should increase online traffic and, depending upon how much optimization, you could see a higher online ranking. For more information on these tips or to learn how LionHeart Marketing can partner with your business to increase your website traffic, contact us today! #LionHeartMarketingllc