LionHeart Marketing - Social Media Marketing Agency in FL

Social Media Marketing – Why Should Businesses Use It?

1. Customer Insights
2. Brand Awareness
3. Targeted Marketing
4. Increased Website Traffic
5. How Should I Start Social Media Marketing?

In our digital era, it seems that everyone is on social media. Social media started as a tool for people to connect to others all around the world. However, for business owners it can be much more than a personal conversation or sharing of images. It is a platform that many businesses use to seek new customers and to market their products and services. Unfortunately, there are some businesses not capitalizing on digital marketing opportunities and end up leaving money on the table. Below are a few social media marketing benefits, that when combined together, can give your business a competitive advantage.

CUSTOMER INSIGHTS

Every business wants to be successful and have a competitive advantage over its competitors. In order to do so, it is imperative that you listen to your customers needs when developing a marketing campaign. Through social media marketing, you can obtain customer insights regarding their wants and interests. This powerful data can enable your business to create tailored marketing messages that will spike customer interest in your products or services.

BRAND AWARENESS

Another positive benefit from using social media is it generates brand awareness. Social media is a great, fun way to build a brand identity and image. It gives you a direct connection to your customers! With customers literally at your fingertips, you can target customer audiences and build brand awareness for your products and services. You can also create fun, engaging content or contests to increase your company’s brand awareness.

TARGETED MARKETING

Aside from creating a brand identity via social media, you can also target market to specific customers that have an interest in your company’s products and services. The old way of mass marketing to consumers should, in most cases, be replaced with targeted digital marketing so that your business can yield a higher return on advertisement spend. With the right mix of a creative message, compelling artwork and targeted to the correct audience, you will have a better advertising result.

INCREASED WEBSITE TRAFFIC

One of the key components of social media marketing is directing the customers to your website. By running social media advertisements that link to your website, your business increases website traffic and online leads. Having an easy-to-use, professional, search engine optimized website is crucial to allowing the customer to smoothly go through the online shopping experience.

HOW DO I START SOCIAL MEDIA MARKETING?

Marketing via social media sounds amazing, doesn’t it? I mean, it’s almost sounds like magic, right? Wrong! If you are looking for a means of making money without putting in effort, then you should consider an expert to help with your business’s social media marketing strategy and campaigns.

Learning social media marketing and how to effectively develop optimized content, compelling creative, targeted audiences can be overwhelming to manage. Rather than having to understand social media marketing to a professional level, you could partner with professional marketers. LionHeart Marketing is not just an average marketing agency. We are marketing professionals that value their partners and their business’s success. We are a strategic, creative, and digital marketing agency that aims to help businesses maximize their potential. LionHeart Marketing can help you expand your business through digital and social marketing channels.